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KCC X KITA Open Innovation

by KITA New York 08 Aug 2023

KITA jointly hosts an Open Innovation Program with KCC, a leading comprehensive fine chemical company that produces construction and industrial materials, paint, and cutting-edge materials.

KCC X KITA Open Innovation
Due Date: 2021. 12. 16 Date of Event: 2022. 1. 18 / 10:00am ~ 6:00pm

KCC is ranked No.1 in paints, and building materials industries in South Korea, and recorded annual revenue of $ 1,905 million in 2020.

KCC is involved in the production of paints for automobiles, ships, construction and industrial use. It also manufactures building materials like windows, insulations, and advanced materials for electronic, automotive Industry.

KCC was founded in 1958, and employs 3,529 people and its corporate headquarters are in Seoul, Korea.

To learn more about the company, please visit the official website:

Due Date: 2021. 12. 16 23:59
Date of Event: 2022. 01. 18 10:00 ~ 2022. 01. 18 18:00
Venue: Online

Areas of interest
1. Sustainable Management Business Model

– Proposal of eco-friendly building materials and building materials recycling business
– Recovery system for waste solvent
– Eco-friendly PVC raw materials
– Hypo-allergenic solvent-free epoxy curing agent
– Suggestions for new materials for hydrogen fuel cells
– Other sustainable management business model

2. New materials using coating and composite material technology
– Suggestions for lightweight composite materials
ex) Glass fiber reinforcement, Ceramic lightweight material, etc
– Architectural/Industrial insulation
ex) Inorganic fiber fireproof insulation, etc
– Suggestions for alternative materials or raw materials for building materials/paints/material industry
– Other new material business model

3. New Products related to KCC Business
– Coatings for smart road
ex) Road marking paints supporting self-driving technology, road coating system to enhance driving safety
– Eco-friendly binder/resin replacing phenol resin
– Super hydrophobic & Hydrophilic Coating
– Eco-friendly antifouling agent / antibacterial agent
– High-functional adhesives for multi material bonding(metal, non-metal, plastics)
– Business model utilizing KCC distribution network
– Systems to decrease inter-floor noise
– Suggestions for ceramic-related products
– Other new building materials or paints business

Startups with products (prototypes) / technology related to the areas of interest 1-3.

* All materials submitted by startups should be written in English (Company one-pager, Pitch Deck, Business Proposal, etc)
** Business meetings will be conducted online and in English. Additional translation service will not be provided.

Benefit for selected startups
– PoC with KCC business group
– business opportunity for joint development, technology transfer, joint-investment

Process of Challenge
Application Deadline: 12.16
Application Result Announcements: 01.11
1:1 Meet-up: 01.18(subject to change depending on local time by countries

KITA, Innovation and Startup Group, Jihoon Sung +82-2-6000-5389 /

K-Startup Branch NYC

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Terms & Conditions

Event Space Rental Agreement Policy

HKC reserves the right to terminate use of the premises to any organization or individual that violates the following policies and procedures. By submitting payment to HKC, you are accepting the Event Rules, Regulations & Release. I/We understand that the parties hereby released accept no liability of any sort by reason of said lease/rent/use and occupancy of the premises. I/We declare that the terms of this lease/rental/use agreement have been completely read and are fully understood and are voluntarily accepted.


For and in consideration of the lease and use of HKC premises located at 460 Park ave, the Responsible Party does hereby for himself/herself, his/her guests and invitees, hereby acknowledge being of lawful age, for myself/ourselves, my/our heirs, administrators, Executors, successors and assigns, guests and invitees, hereby fully and forever release, acquit and discharge the said **HKC**, its members and employees and all other persons, firms and corporations, and their heirs, Administrators, Executors, successors and assigns from any and all actions, causes of action, claim and demands of whatsoever kind or nature on account of any and all known and unknown injuries, losses and damages by me/us or my/our property, our guests and invitees, as a result of and directly or indirectly arising out of the use/lease/rental of the HKC premises.


By accepting the terms of this Release I/We understand that the parties hereby released accept no liability of any sort by reason of said lease/rent/use and occupancy of the premises. I/We declare that the terms of this lease/rental/use agreement have been completely read and are fully understood and are voluntarily accepted.


This lease/rental/use occupancy agreement and Release With Indemnity Agreement contains the entire agreement between the parties hereto and the terms of this document are contractual in nature and not a mere recital. We further state that we have carefully read the foregoing Release With Indemnity Agreement and the contents thereof and we agree the same as our own free act.


1. Usage and Conduct

  • Permitted Activities: The space is available for a variety of events, including corporate meetings, private parties, and social gatherings. Explicitly prohibited activities include gambling, the use of fireworks, and any illegal activities.
  • Noise Control: Noise levels must be kept within the limits prescribed by local ordinances. Quiet hours, if applicable, are from 10 PM to 7 AM.
  • Guest Conduct: Guests are expected to behave in a manner that does not disturb others. Disruptive behavior may lead to immediate termination of the event without a refund.
  • Compliance with Signs and Instructions: Guests must adhere to all posted signage and instructions for safety and proper use of the space.

2. Damage and Liability

  • Responsibility for Guest Actions: The Renter is responsible for any damage to the property or fixtures caused by their guests.
  • Security Measures: For events with over 40 attendees, the Renter is required to hire professional security personnel to maintain safety and order.
  • Personal Property: The Owner is not responsible for loss or damage to personal property brought into the space.
  • Structural Alterations: No structural alterations are permitted without prior written approval from the Owner.

 3. Safety and Emergency

  • The Renter is solely responsible for the safety and well-being of all guests during the event.
  • The Renter must adhere to all emergency procedures as required by law and is responsible for informing their guests of these procedures.
  • In case of an emergency, the Renter is responsible for executing an appropriate response, including evacuation if necessary.

 4. Additional Provisions

  • Photography and Recording: Photography and video recording are permitted, but activities must not infringe on others' rights and comply with laws.
  • Internet and Wi-Fi Usage: Internet and Wi-Fi are available, but usage must comply with legal and security standards.
  • Parking and Transportation: Parking and transportation arrangements must comply with local regulations.
  • Vendor Coordination: The Renter is responsible for external vendors and must ensure they adhere to venue rules.

 5. Legal Compliance

  • The Renter must comply with all health, safety, and legal regulations relevant to the event.
  • Discrimination against any guest, employee, or vendor is strictly prohibited.

 6. Dispute Resolution

  • In the event of a dispute, parties agree to seek resolution through mediation.
  • Any legal proceedings must be conducted in the jurisdiction specified in the Agreement.

 7. Acknowledgment and Signature

  • The Renter acknowledges understanding and agreement to all terms and conditions.
  • Any amendment to this Agreement must be in writing and signed by both parties.
  • This document represents the entire agreement between the Owner and the Renter.
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